Nike Shoes Then and Now
Unless you’ve been living under a rock you’ve probably heard of Nike shoes and are familiar with their swoosh logo. These popular shoes are sold all over the world and are worn by children, men, women, and professional athletes. You’d be hard pressed to walk into any shoe store and not find a pair of Nike shoes for sale.
The original swoosh logo was originally designed in 1971 by a student studying graphic design at Portland State University. Carolyn Davidson was paid $35 for the famous design but some sources say that the co-founder of Nike, Phil Knight, later bought her a diamond ring engraved with the Nike logo and also an undisclosed amount of Nike stock after she left the company in 1983. It’s interesting to note that Knight originally wasn’t too impressed with Davidson’s work. He said, “I don’t love it, but it will grow on me.”
In 2008 Nike made a net income of $1.9 billion dollars. Not bad for a business that started with a couple of guys selling sneakers out of the back of their van. This is the perfect example of capitalism in action and what can happen if you set goals and work hard. As of late, the company has received bad press due to claims associated with poor working environments and human rights issues with workers overseas.
The name Nike comes from the Greek goddess of victory, and like many other successful companies, had a humble beginning. Philip Knight was a track athlete at the University of Oregon and joined up with his coach, Bill Bowerman, in 1964 to sell shoes out of their cars at track meets. At that time they called themselves Blue Ribbon Sports.
Blue Ribbon Sports started developing their own personal line of shoes in 1971. Before that they sold shoes manufactured and produced by a Japanese company. In the beginning they specialized in shoes designed for football and eventually began making other types of shoes. The Blue Ribbon Sports name was dropped in 1978. By 1980, fifty percent of shoes sold in the U.S. were Nike.
In the past Nike once owned rights to the Bauer Hockey and Starter sprots brands. It currently own numerous other sports apparel companies including Converse and Umbro. You can also still find Nike headquarters in the state of Oregon where it all began over 30 years ago.
Nike Shoes continue to be popular today among professional athletes, sports enthusiasts, and those just looking for a comfortable and attractive pair of sneakers. While Nike is often criticized by others for its mass appeal, I’m sure the co-founders would argue that success never comes easy.
Tags: Apparel, athletics, fitness, footwear, Nike shoes, running, shoes, sneakers, sports, Sports Apparel, sports equipment