Hip Hop fashion designers have taken the world by storm and now you can see urban fashion everywhere. It is more than big jerseys and baggy jeans. The style has evolved over the years and now comes in a large range of styles. Hip hop music has spread to include all cultures and the fashion is following the same direction. Now anyone can wear urban hip hop fashion and look good. Here are some of the top hip hop clothing brands.
Platinum superstar Nelly created a fashion brand for women of all shapes and sizes. His company, Apple Bottom, was obviously named after women with apple bottoms. The brand believes that the clothes should fit the women and not the women fit the clothes. Curvy women know that finding the right fit can be difficult. Apple Bottom designers are dedicated to crafting its jeans for women of different shapes and sizes. Celebrities like Oprah are increasingly flocking to wear these jeans and it is now one of the hottest urban clothing lines around.
Sexy and stylish, Baby Phat has become a bright star in style and fashion with women all over the world. Kimora Lee, the mastermind behind the Baby Phat clothing line, has positioned the brand as the worlds top target brand for female urban clothing. Baby Phats eye-catching clothing represents everything that is feminine, glamorous, and sensuous. The line now includes outerwear, handbags, shoes, lingerie, jewelry, two limited edition Motorola mobile phones and a signature fragrance. Kimora’s experience as a top fashion model, her marriage to hip hop mogul Russell Simmons, her natural sense of style catapulted the brand to the top of the upscale urban clothing lines. Lee’s lavish designs are sought after by top celebrities including Britney Spears, Lil Kim and Alicia Keys.
Beyonce Knowles has conquered the entertainment industry with her chart topping R&B hits, and her compelling movie roles. Her next conquest will certainly be the fashion industry. The House of Dereon line has been very successful in the urban market. The concept was inspired by the women in her family, namely her grandmother Agnes Dereon.
Marc Ecko is one of the pioneers of the global urban clothing market. Mastermind behind the Ecko clothing line, Marc Ecko started his multimillion dollar empire while still in college. His homemade tee shirts found its way being sported by top celebrities like Spike Lee and Chuck D. The company quickly expanded into the hip-hop, extreme-sport, and designer-fashion markets. The company also began producing footwear, leather goods, gloves, outerwear, underwear, bags, and a women’s collection. Marc Ecko said that he had a kind of street education around graphic designs and illustration. Ecko launched his line of sophisticated urban menswear, Marc Ecko Cut & Sew, in 2004. The difference is that Ecko Unlimited appeals to a slightly younger demographic; Cut and Sew is an older demographic, slightly more dressed up but still casual and still richly embellished.
LRG (Lifted Research Group) is a company that has been successful because the founders listened to their passions instead of their pockets. The company, founded by Jonas Bevacqua and Robert Wright, represents the common love of music and fashion. Celebrities such as Chris Brown, T.I., and Kanye West are known to dig this fashion line. The company is positioning its women’s line, Luxirie, between urban brand Baby Phat and designer label Marc Jacobs. LRG offers a clothing line dedicated to setting the standard in production, and attention to detail. Every seasons the company demonstrates its ability be original and go beyond expectations.
Created by Jay-Z, Rocawear clothing quickly became the brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication and design to its consumers. The company diversifyed from young mens wear to womens, juniors, childrens, infants and accessories. Rocawear continues to define and advance urban cultural trends while remaining a true reflection of urban lifestyle.
Sean Diddy Combs has become one of the countrys most honored and successful entrepreneurs. He has an assortment of businesses spanning music, apparel, marketing, advertising, dining, nightlife and philanthropy. Sean John Clothing has grown to an international empire for P. Diddy. His signature collection includes sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women’s wear, and eyewear. The company is certainly going to be viewed as the future of urban fashion.
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